IFA Hotels & Resorts offers external sales and marketing services for developers seeking access to international exposure and strategic positioning.

IFA Hotels & Resorts can develop new market sectors on behalf of other developments by leveraging our solid platform and client base, which has been created globally through our existing sales projects.

Our strategic planning and execution encompasses all below-the-line and above-the-line campaigns, all public relations activities, financial planning, sales-driven campaigns and pricing of developments, facilitating partnerships and joint venture alliances, and maximizing market share in both established and new economic sectors.

Services offered:
 • Brochure design
 • Sales and marketing strategy
 • Market research and customer profile analysis
 • Press consultancy
 • Global and regional press strategies
 • Establishing payment terms and discount policies
 • Central reservation and lead follow ups
 • Lead generation initiatives
 • Re-sales
 • Pricing strategy for new and existing projects

 
Design Development & Master Planning

The development department is responsible for creating outstanding resorts, synonymous with IFA Hotels & Resorts’ reputation for delivering high-quality, world-class developments.

The department consists of a team of design and construction specialists with international experience, developing a range of branded city and resort-themed hotels.

The development team has considerable resources and experience that can be leveraged to assist hotel investors and developers in successfully executing large-scale developments, taking projects from concept through to completion on time and to budget.
 
Services offered:
 • Design review and concept supervision
 • Resort master planning
 • Project management
 • Construction management
 • Budget review
 • Budget approval
 • Monitoring and reporting
 • Systems and procedures implementation
 • Risk management and legal compliance

 
Asset Management

The asset management department’s responsibilities include identifying and coordinating the development of new projects and asset managing the company’s existing hotel and resort portfolio to maximise the long-term value of the properties. The department also acts as the owner’s representative by dealing with the everyday administration of hotel and resort ownership.

The department is also able to provide third party asset management services in an independent, professional capacity.

Services offered:
 • Feasibility analysis
 • Acquisition and development
 • Capital structuring
 • Management contract negotiation
 • Operator selection
 • Capital improvement planning and monitoring
 • Budget negotiation and review
 • Sales and marketing review
 • Performance analysis, benchmarking and reporting
 • Internal valuations
 • Contract administration
 • Risk management and legal compliance