As IFA Hotels & Resorts grows exponentially and gains recognition around the world, the positioning of our company as a brand has become increasingly important.

To develop our new positioning, we concentrated on identifying what sets us apart from other developers and examined what we do from our clients’ viewpoint. Of course, IFA Hotels & Resorts does many things that can be defined in a number of ways. We offer a combination of exclusive residential, resort and hotel properties in exotic locations; we offer five star service guarantees and personalised concierge services; and all the while, our Yacht Ownership Club makes our clients’ sailing dreams come true. Our challenge was to capture this, together with the rewarding investment potential of our products, in a succinct and digestible way.

The result was our new communications platform ‘Living à la carte.’ Recently launched, the campaign focuses on our new corporate promise to deliver a ‘Living à la carte’ lifestyle to all of our customers. It is a platform that we believe truly expresses the wealth of five star products and services that IFA Hotels & Resorts provides: unlimited choice … from a very distinguished menu!