A new and exclusive full service property company aims to set exemplary standards in the real estate industry – IFA Properties

IFA Properties is a subsidiary of IFA Hotels & Resorts,  focusing on property sales, property consulting  and property investment management for both  commercial developers and individual buyers. 

At a corporate level, IFA Properties provides turnkey  solutions by offering external sales and marketing  services for developers seeking access to international  exposure and strategic positioning. IFA Properties  develops new market sectors on behalf of other  developments by leveraging a solid platform and  worldwide client base, which has been created globally  through IFA Hotels & Resorts’ existing sales projects.  For consumers, IFA Properties provides a ‘one stop shop’  to individuals wanting to invest and purchase properties  around the world, supported by a full suite of real estate  advice on each market. In addition to IFA Hotels &  Resorts’ existing signature developments, IFA Properties  also sells properties on behalf of other developments  outside the existing portfolio. 

Werner Burger said: “With over AED 1 billion of  international sales in 2005, it is a natural progression to  diversify our company based on client needs and the  growing property market. Following the launch of each  of our successful sales and marketing campaigns, we  have seen considerable demand to provide these services  to other developers and therefore we are primarily  looking at international projects, on a selective basis,  for which IFA Properties can offer its services. Locally, IFA  Properties will primarily focus on individual investors  where we have seen demand from our clients to  purchase upmarket homes beyond our existing portfolio.” 

For commercial developers, the track record of IFA Hotels  & Resorts speaks for itself. Phenomenal off-plan sales  have been achieved, demonstrated by the recent  Mövenpick Hotel & Residence Laguna Tower Dubai  project which has attained a pre-sales rate of 90% since  its launch date just over five months ago, in addition to  the well publicised Palm Golden Mile project where 778  units were sold within 48 hours. IFA Hotels & Resorts’  two shoreline buildings on The Palm Jumeirah achieved a  15% premium to the market, based on a sales strategy  which delivers a premium service offering over and above  other shoreline apartments. In South Africa, international  sales have increased from 3% in 2004 to 21% in  December 2005 at the Zimbali Coastal Resort. 

Wayne Holder, Sales Director IFA Properties said: “We  offer a boutique style exclusive service to clients and  partners, providing quality, service and value.We know  that international investors and buyers require premium  services and we intend to be a class apart in this highly  competitive arena.We offer advice to buyers on a  project by project basis, right through to tailoring an  international portfolio of properties for investors who  wish to invest in a wider geographic area.”